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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Consumers' attitudes to the Innovation in Retail Sale
 HONYSZOVÁ, Pavla
The aim of the diploma thesis "Consumers' attitudes to the Innovation in Retail Sale" was to assess the perceptions and the attitudes of domestic customers to the innovation in retail and suggest some improvement for a retailer. The thesis is divided into the two parts - theoretical and practical. The first part is a theoretical base of the topic. Information for this literature research were acquired from literature, web resources, and professional articles. The second part of the thesis deals with the analysis of information gained from the questionnaire survey. These data helped in the evaluation of the hypothesis too. Based on the information obtained, suggestions for improvement were written for retailers.
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Retail Technology Trends
 DUFKOVÁ, Klára
The aim of the thesis is to identify new technologies currently used in retail and to evaluate the attitudes of domestic customers to these technologies. Then, based on the findings, devise recommendations on the use of these new information technologies. The diploma thesis deals with individual information technologies which are used in the Czech Republic and abroad, but also with those that are still being developed. With the help of research, the topic of retail technology is viewed from the perspective of customers.
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